BEYBLADE BURST

 

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2018 BEYBLADE BURST WORLD CHAMPIONSHIP WINNER CROWNED

 

Latvia’s National Champion “Balanced Defender” Rose to the Top After 24 Talented, Young Competitors from Around the World Battled at Kidexpo Event in Paris, France

 

Paris – November 7, 2018 – On Saturday, November 3, thousands of people came to cheer on their countries’ national champions in a whole day of fierce competition featuring 24 talented, young Bladers from all around the world. The 2018 BEYBLADE BURST World Championship, which took place at Kidexpo in Paris, France, crowned its winner after 6 hours of epic battling. The victor, Latvia’s “Balanced Defender,” earned the ultimate victory.

Balanced Defender, who took home a gleaming trophy, a participatory medal and a personalized illustration done by the author of the BEYBLADE BURST manga series from Corocoro Comic magazine, Hiro Morita, was joined by 2nd place winner Shin Sang Hyeon from South Korea and 3rd place winner Shuai Shuai from Taiwan. All three champions were thrilled to represent their countries on the podium after traveling thousands of miles to complete on the grand stage. The epic finale of the World Championship featured appearances by YouTube stars Swan & Neo, as well as BEYBLADE BURST manga artist Hiro Morita, delighting fans of all ages and nationalities.

In addition to the 2018 BEYBLADE BURST World Championship competition, Kidexpo, which took place from October 31-November 4, featured a BEYBLADE BURST booth where fans of the brand got to participate in free battles, not only with each other, but against known YouTube influencers and special guests like the official World Championship MCs Storm & Light and judge Blader Ken.

 

 

About Nelvana

Nelvana is a world-leading international producer and distributor of children’s animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana’s content airs on Corus Entertainment’s kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys® and Geminis. Visit the Nelvana website at nelvana.com. Follow Nelvana Enterprises on Twitter @NelvanaEnt

 

About SUNRIGHTS INC.

SUNRIGHTS, INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Learn more about us at http://sunrightsinc.com.

 

About d-rights Inc.

d-rights, Inc. is a key player in international production of animated content for families and children globally. It is recognized for brands such as Beyblade, B-Daman, and Scan2Go. d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK) who distributes popular titles including "Yu-Gi-Oh!", "Doraemon", "Crayon Shin-chan" and "One piece", and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.

 

About TOMY Company, Ltd.

TOMY is a comprehensive toy and content company that produces a wide variety of products and characters for people of all ages and nationalities, and has more than 90 year of history since its founding. Generations of families have enjoyed our all-time favorites such as Plarail, Tomica, and Licca, and such toy lines as Beyblade and Transformers have become genuine global phenomena. As a 21st century toymaker TOMY will continue to make products which reflect the changing times as we fulfill our Corporate Mission which is to “create new value from play” for people all over the world.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

 

Media Contacts:

SUNRIGHTS INC.

Natasha Gross

Director TV Sales & Licensing

Natasha.gross@sunrights-inc.com

PRIORITY PR

Jeff Pryor

E. jeff@prioritypr.net

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