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GLOBAL ADVENTURER BEAR GRYLLS TO LAUNCH A RANGE OF INSECT POWDER HEALTH BARS

 

London, UK, October 4, 2018 – World-renowned adventurer and best-selling author, Bear Grylls, has partnered with Tobar, a UK-based business since 1973, to create a cutting edge range of insect powder based health bars. Beanstalk, Bear Grylls’ brand extension licensing agency, brokered the agreement.

Building on the tremendous brand loyalty behind adventurer and global television personality Bear Grylls, the range will leverage the brand’s vision to ‘Inspire, Equip and Empower.’ The insect powder bars are set to launch in late 2018 and will be available across Europe. The insect powder product range consists of high-protein insect powder bars and energy insect powder bars that contain protein made with insect powder from buffalo worms, which are grown in European insect farms. The new insect powder products are all gluten free, high in fiber and contain no artificial ingredients.

Gary Bartlett, Specialist Product Developer at Tobar, says, “Farming insects uses significantly less land and water, produces fewer greenhouse gasses and is a highly nutritious alternative to traditional protein production. We are hugely excited to work with Bear Grylls on this project to promote the benefits of buffalo worm powder and the health bar range to fans.”

The two high-protein insect powder bars are apricot, cranberry and chia flavour and dark chocolate and fig flavour whilst the energy insect powder bars are orange and dark chocolate and apple, caramel and cinnamon.

Bear Grylls is former British Special Forces, an Everest mountaineer, TV host and a No. 1 bestselling author. He has become known around the world as one of the most recognized faces of survival and outdoor adventure. His Emmy award-winning television shows, Man vs. Wild and Born Survivor, have become two of the most watched programmes on the planet, with an estimated audience of 1.2 billion. Since then he has gone on to host more extreme adventure TV shows across more global networks than anyone else in the world, including the BAFTA award-winning The Island with Bear Grylls and BAFTA award-winning Bear Grylls Survival School. In addition Bear produces and hosts ‘Bear’s Mission with...’ for ITV, NBC’s ‘Running Wild’, 'Absolute Wild' for Dragon TV in China and ‘Face the Wild’ for Facebook Watch. Bear is an Honorary Colonel to the Royal Marine Commandos and the youngest-ever Chief Scout, and inspiration to fifty million Scouts worldwide.

Rupert Tate, CEO of Bear Grylls Ventures, says: “We are excited to bring these protein bars to market, with Tobar.The brand’s vision to Inspire, Equip and Empower will transfer perfectly into the health bars.”

Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific, commented, “As the global authority in outdoor adventure, Bear Grylls is constantly testing boundaries and sharing his stories with fans. The new range insect powder bars captures the essence of the Bear Grylls brand and allows fans to fuel their next adventure.”

About Bear Grylls Ventures

Bear Grylls Ventures (BGV) is a management and production company based out of the UK. BGV manages all television, film, books, licensing and endorsement deals for Bear Grylls. The goal of the company is, as a team, to inspire and encourage men, women, boys and girls, to listen to their adventure selves - to get out there and go climb their mountains, to break some rules, to go the extra mile in all they do, to protect those who are struggling and to walk the path less trodden. BGV stands for the positive, the kind and the quietly courageous. We know that those that endure are those that win.

About Tobar

Tobar (http://www.tobar.co.uk/) has been trading for over 40 years and is an innovative multichannel supplier and development centre for a wide range of product categories. Tobar provides full supply chain solutions from product innovation, sourcing, packaging, storage and logistics from its UK home in Norwich. Tobar serves a broad range of customers, from large national accounts to local independents, all with high levels of service. The business has extensive export capabilities with sales offices in France and Scandinavia, along with agents across the globe.

About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

For Further Information: Lucy Williamson +44 020 8396 0514 lucy.williamson@beanstalk.com

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