Global CP Leader Simon Waters Transitions to Head Hasbro’s Power Rangers Franchise

Casey Collins Headshot


PAWTUCKET, RI – August 6, 2018 – Hasbro, Inc. (NASDAQ:HAS) today announced that Casey Collins will be joining the company as Senior Vice President and General Manager of Global Consumer Products effective immediately.  Collins assumes the role from Simon Waters, who will be taking on a new position as Senior Vice President and General Manager of Hasbro’s recently acquired Power Rangers franchise. 

“Over the past eight years, Simon has done an excellent job building our Global Consumer Products business, consistently delivered excellent results and taking our brands into innumerable new categories and venues,” said John Frascotti, President, Hasbro. “Simon’s experience leading Consumer Products, combined with his highly valued franchise thinking, creative vision, and entertainment experience make him the ideal person to lead the Power Rangers team and ensure full activation of the Power Rangers brand globally across our brand blueprint.”

“Casey brings decades of experience and leadership in the licensing industry to the Hasbro team,” continued Frascotti, “He is a highly skilled and experienced licensing professional, with an impressive track record of leading high performing teams and delivering consistently outstanding results.  We are excited to welcome him to the Hasbro family and look forward to his leadership as our Global Consumer Products business continues to expand around the world.”

Casey most recently held the position of Executive Vice President, Consumer Products with Worldwide Wrestling Entertainment, Inc., where he was responsible for monetizing fan engagement across Global Licensing, Ecommerce, Venue Merchandise, Gaming and Home Entertainment. Casey also was the Executive Vice President, Global Licensing and Entertainment at MGA Entertainment, Inc, and the former Head of Domestic Licensing and Head of International Licensing at Lucasfilm, Ltd.


About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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