LaurDIY Cozies Up with Sleep Riot in New Deal

LaurDIYThe Brand Liaison will showcase LaurDIY licensing at the upcoming Licensing Expo.

YouTube superstar LaurDIY has announced a sleepwear partnership with industry leader The Kersheh Group, owner and producer of Sleep Riot, a junior women's sleep and loungewear brand. The LaurDIY sleepwear launch will bring her favorite characters and prints to life. A capsule collection of Lauren’s signature onesies will feature familiar character faces, such as a narwhal and other kawaii animals that play a role in LaurDIY’s brand. 

“Are you really relaxing if you’re not in a onesie,” LaurDIY asked in a release. “I’m so excited to merge two of my favorite things; onesies and kawaii animals! These onesies are exactly what I’m looking for that aren’t already on the market, and I can’t wait to share them with my viewers.” 

This deal comes on the heels of LaurDIY’s historic launch of custom PopSockets, which surpassed over 1 million views and sold thousands of units within hours of launching. LaurDIY will employ similar, highly targeted strategies as she passionately markets the launch of the sleepwear line to consumers for Holiday 2017. 

The Brand Liaison continues to build the LaurDIY licensing program across a variety of brand-right extensions, and future deals will include back-to-school products, plush and more.  In addition, The Brand Liaison will showcase LaurDIY licensing at Licensing Expo from May 23-24-25 at the Mandalay Bay Convention Center in Las Vegas.

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