E3 Preview

27399986650 90aa929dbf oAs the premier tradeshow for interactive entertainment, E3 brings the video game industry’s top talent together. By Bianca Herron

The Electronic Entertainment Expo, or E3, is one of the world's biggest video game expos. Owned and operated by the Entertainment Software Association (ESA), this year’s annual event will be held June 13-15, 2017, at the Los Angeles Convention Center.

As the world's premier event for computer, video and mobile games and related products, the three-day expo will connect tens of thousands of the best, brightest and most innovative in the interactive entertainment industry. Leading-edge companies, groundbreaking new technologies and never-before-seen products will be showcased during the event.

The ESA first debuted the annual expo in 1995. Though it has always been closed to the public - hosting only game developers, retailers and media - this year the ESA will open the annual industry event to the public for the first time ever.

A total of 15,000 tickets have been made available and they will include access to the show floor, panel discussions and other events, including video game television host Geoff Keighley’s live studio show, YouTube Live at E3, which will include interviews with game developers and executives.

“The feedback we heard was clear. They wanted to play the games inside the convention center. In addition, exhibitors inside the convention center wanted to have access to the fans. So this year we’re bringing the two together,” ESA Senior Vice President of Communications Rich Taylor told the GameSpot website.

Taylor also said the ESA is always looking for ways to make the E3 Expo more relevant and useful for game industry professionals, journalists and the public.

“I think asking, ‘How can we improve?’ ‘Where are video games headed?’ and ‘How do we connect with fans?’ are all healthy questions, and that helps ensure E3 stays current and meets exhibitors’ needs,” he said.

In addition, E3 will also offering business passes for the first time this year. With E3's Business Pass, attendees will be able to connect with tens of thousands of industry professionals, such as industry analysts and business partners.

Attendees with the pass will also receive with several benefits, including a three-day expo pass, access to the VIP Lounge, catered breakfast and lunch each day, access to the Exhibit Hall through a dedicated VIP Entrance, as well as access to CEO/Developer panels and LA Live activations.

“This is a changing industry and E3 has always evolved to meet industry needs and anticipate where we’re heading together—as an event, as an industry and as fans,” Dan Hewitt, ESA’s vice president of media relations and event management says. “The decision to open our doors to fans was a strategic decision.

Hewitt attributes ESA’s members and their vision and leadership with making these new experiences possible at E3.

“We have a model that allows the business of the industry to continue for our business and media attendees, and provides an opportunity for video games’ biggest fans to experience the latest in innovative, immersive entertainment,” he says.

“E3 will feature more than 200 exhibitors showcasing never-before-seen video games. Couple that experience with an opportunity to listen to leading video game industry figures at E3’s panel sessions.   “E3 has a reputation around the world as the place where video game hardware and software launches happen,” Hewitt concludes. “Last year, E3 generated more than 65 billion media impressions around the globe. That doesn’t happen accidentally and it’s a testament to E3’s strength, its connection to the fans, and the event’s position in the industry.”    

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