FN Platform February 2017 not only showcased new brands for retailers to discover, but also provided the latest trends in branded footwear. By Bianca Herron
FN Platform’s February 2017 show brought more than 1,600 men’s, women’s, juniors’ and children’s footwear brands from 20-plus countries to the Las Vegas Convention Center on Feb. 21 to 23.
Known as the global showcase for branded footwear, FN Platform divided its show floor into six ‘lifestyle neighborhoods’ showcasing the best in luxury, women’s fashion, children’s and juniors’, casual lifestyle, as well as men’s and casual comfort.
Each environment had a uniquely designed lounge area representative of its fashion category, where all attendees were able to indulge not only in food, but also beverages.
FN Platform also emphasized meeting consumer and retailer demand by not only showcasing the latest trends in branded footwear, but also new brands to discover, including Lacoste’s FN Platform debut. In addition, for the first time ever, France had an exclusive area to showcase ADC, an elite group of French footwear brands. The annual show has grown its international presence to represent more than 225 exhibitors from over 20 countries, including top brands from Britain, Spain, Portugal, Brazil, Italy and France.
There was literally something for all attendees and exhibitors to take part in, as FN Platform also provided several show floor experiences. These included foot massages courtesy of Foot Petals, a Build-A-Bear pop-up workshop, hair and makeup touchups by on-demand app GLAMSQUAD and the FN Platform Opening Night Concert featuring Berlin of “Top Gun” soundtrack fame.