TIAThe 114th North American International Toy Fair showcased more than 440,000 square feet of exhibit space.

The Toy Industry Association’s (TIA) 114th North American International Toy Fair brought more than 30,000 global play lovers to New York City last week, Feb. 18 - 21, to preview hundreds of thousands of ground-breaking toys and games. The largest toy marketplace ever held in the Western Hemisphere, Toy Fair 2017 boasted a record-breaking 444,309  square feet of exhibit space – the equivalent of nearly eight football fields filled with toys - at the Jacob K. Javits Convention Center.

Toy Fair’s upbeat atmosphere matched a burgeoning U.S. toy market, which grew 5 percent in sales last year. Eager to see the latest trends in toys, games, and youth entertainment products, 14,176 retailers, wholesalers, entertainment executives, importers, buying groups, and trade guests from 96 countries were in attendance.

In addition, Toy Fair had more than 1,100 toy companies of all types and sizes showcase new product lines and key drivers for holiday in front of 10,276 mass and specialty buyers, including delegations from 4,000 unique retail outlets and 22 of the nation’s top 25 toy sellers, such as Amazon.com, American Girl, Build-A-Bear Workshop, Costco, CVS, Disney Store, Target, Toys“R”Us and Walmart. 

All attendees enthusiastically explored a vast array of skill-building toys and games, ranging from cutting edge robotics, drones, and active toys, to classic playthings like dolls, plush, and board games. Toy Fair 2017 also reported on the top toy trends for 2017 – including Collectibles 2.0, Up & Active, Technology Trends, Oh So Classic!, Movie Mania, and STEAM to STREAM.

“Toy Fair 2017 was a resounding success for our members’ businesses," TIA's President & Chief Executive Steve Pasierb says in a statement. "The booths and aisles were abuzz with excitement and optimism, as the toy community continues to impress, innovate, and leverage technology, bringing new toys and games to market that enrich the lives of families everywhere. This year’s show opened doors for American toymakers to new and emerging markets around the world, brought exciting trends and play experiences to life, and unveiled inventions from talented inventors and entrepreneurs. Toy Fair is truly THE epicenter of toys and games and a show unlike any other in the world.”

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