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Kraft Mac & Cheese Limited Edition boxes give kids a blank canvas to express themselves during mealtime prep



PITTSBURGH & CHICAGO – September 10, 2019 – This back to school season, Kraft is partnering with Crayola to turn the iconic Kraft Mac & Cheese boxes into a blank canvas for kids to create, draw, and color. The limited edition boxes give parents an easy way to turn the nightly meal time prep into an opportunity for kids to tap into their creativity.

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The 12th annual NYCWFF returns to New York City in October

with a mix of all new events and fan favorites.

By Janice Hoppe-Spiers, Knighthouse Media

The Food Network & Cooking Channel New York City Wine & Food Festival (NYCWFF) will return to the Big Apple this fall, bringing together the world’s greatest talent to educate palates and entertain attendees in high style.

NYCWFF is considered the largest wine and food festival in New York City, featuring more than 80 events and is recognized for its tastings in celebration of America’s favorite food, intimate dinners with world-renowned chefs, late night parties, hands-on classes, educational seminars, wine tastings and more. The 12th annual festival will take place Oct. 10-13 to EAT. DRINK. END HUNGER with 100 percent of the proceeds going to Food Bank for New York City and No Kid Hungry.

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London, 12 September 2019. Acamar Films has signed a significant new content deal with the BBC for a new series of its award-winning pre-school property Bing. A further 26 x 7’ episodes are set to air on CBeebies and the BBC iPlayer from October 31 following the launch of the new episodes on Acamar’s new app Bing: Watch, Play, Learn. The BBC has also relicensed the original 78 episodes, bringing the total number of episodes to 104.

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Farmers Insurance®Joins ‘Sesame Street’s’ 50th Celebration with a New Campaign and YouTube Series



Woodland Hills, Calif. (September 10, 2019) – Farmers Insurance® joins “Sesame Street’s” 50th anniversary celebration with a new campaign that debuted September 9, which integrates the iconic show’s characters into the world of Farmers® “We Know From Experience” initiative.

There are three new commercials created by agency of record, RPA, for this special series, two of which feature real-life Farmers claims reenacted with “Sesame Street’s” familiar furry faces. Spots will air on broadcast networks such as NBC and CBS during college football, MLB and NFL games, in-theater and will also be supported digitally with presence on Hulu and Buzzfeed, placed by media agency Zenith. Additionally, there is a large social and digital effort to help drive traffic to a unique “Sesame Street”-themed Farmers landing page where viewers can find videos and behind-the-scenes photos. 

“For over 90 years, education has been a key component of Farmers efforts to help make a positive impact in our communities. The opportunity to work with one of the most engaging and educational programs, ‘Sesame Street,’ and its cherished characters to help people learn a thing or two from Professor Burke was a natural fit for Farmers,” said Leesa Eichberger, head of brand marketing at Farmers Insurance.

Farmers is also a sponsor of a short-form video series on “Sesame Street’s” YouTube channel. This series, created and produced by Sesame Workshop, focuses on problem solving.

“We’re incredibly pleased to work with Farmers on new content that encourages families to be healthy and safe,” said Scott Chambers, senior vice president/general manager, educational media and licensing, North America, Sesame Workshop. “Farmers’ support of the new YouTube series allows us to extend our mission of helping kids grow smarter, stronger and kinder.”

“This collaboration is an amazing opportunity to continue to extend Farmers into pop culture, which we’ve had great success with in the past, and work with characters we all know and love,” said Joe Baratelli, EVP, chief creative officer at RPA. 

This latest effort, an extension of Farmers larger “We Know From Experience” campaign, builds upon the brand’s strategic focus of finding exciting ways to insert itself into engaging cultural moments. In recent years, Farmers has created campaigns around movie award season, seasonal winter games, a momentous royal wedding and Halloween. 

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