Retail Monster works closely with its partners including, A+E Networks and Entertainment Retail Enterprises to meet licensing, retail, sales and marketing needs for brands and franchises across a variety of categories.
By Stephanie Crets
Endless opportunities abound in the world of licensing, retail, marketing and sales – more than most brands can even imagine, in fact. But that’s where Retail Monster comes in to assist brands, retailers and licensors looking for solutions for brand extensions, licensing opportunities and preferred suppliers. Launched this past March, Retail Monster operates out of strategic locations near big retailers in Los Angeles, New York City, Chicago, Orlando and Bentonville, Ark., with plans to expand to Minneapolis and internationally next year.
Retail Monster does more than licensing a brand before bringing it retailers. In fact, it does the reverse approach and brings brands to retailers as a pitch to generate excitement on the front-end, which makes licensing easier overall. It has also found that suppliers who sell intellectual property-based products are skilled at selling those products but struggle when pitching the brand behind them. Retail Monster, however, is more than comfortable helping a supplier pitch their products to retailers and linking brands with suppliers, licensors and retailers.
“We have a unique ability so sell brands to retailers and suppliers through brand ambassadorship,” CEO and founder Michael Connolly says. “What we offer in addition to that really rounds out our vortex. Our key differentiator comes in the sales and marketing services. The most important thing is we’ve decentralized our structure; we haven’t built one big infrastructure anywhere. We can be in front of retailers to pitch within the day and that’s the game-changer. Selling true products and licensing big brands give us a distinct advantage.”
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DreamWorks Animation stays ahead of the curve producing unique content on a variety of platforms while it prepares for its next slate of franchising, licensing and merchandising opportunities.
By Stephanie Crets
“Shrek,” “Kung Fu Panda” and “How to Train Your Dragon” all have one thing in common: They’re all beloved family film franchises created by the team at DreamWorks Animation. Now, DreamWorks is ramping up its retail and licensing programs for its next feature release, “Trolls,” along with creating new, unique content through an original TV series, shorts and interactive media via Netflix, YouTube and Awesomeness TV.
DreamWorks’ smaller size and 22 years of quality content give it a competitive advantage against some of the larger studios in the animation industry. “The amount of quality content we’ve put out in that time has built the consumer brands very quickly,” Global Head of Consumer Products Jim Fielding says. “We’re not the largest player, but our size allows us to be nimble, flexible and reactive, and to build custom programs with our partners in the consumer products space. We’re not replicating a big formula. We try to approach each opportunity in a special and unique way.”
Quality content through storytelling is the cornerstone of DreamWorks’ success – especially its feature films. Because of that success, the company is venturing into new media outlets. “DreamWorks is going through a renaissance,” Head of Global Retail Erin Morris says. “Our ability to embrace changes in how content is distributed for the futures of how people will engage with storytelling really sets us apart. We are known for great animated films and beloved characters, but at this moment, we’re embracing new media platforms that are following new consumer consumption behavior and that sets us apart.”
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