Cause marketing campaigns have become a trend this back-to-school shopping season. A study by The Case Foundation found that millennials develop social consciousness earlier in life than former generations and have a strong desire to help others, offer funds to charities and generally want to give back to their communities. Thus, retailers are taking advantage of this during the back-to-school shopping season to inspire millennial shoppers to give back with their cause marketing and loyalty programs.
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Converting a shopper into a customer can be difficult, especially on your mobile site. Even though it may be frightening, it’s still important to know that mobile sites actually have a 97 percent abandoned cart rate. It’s intimidating, but can definitely be fixed with one word: merchandising. A good merchandising strategy will boost conversion rates and cut back on cart abandonment.
Answer These Four Sales Tax Collection and Filing Questions to Avoid Expensive Issues
Guest Blog by Jonathan Barsade
It’s a sign of success when a company starts to experience rapid growth. Expanding into new markets and adding to your customer base is exciting. But it’s important to make sure you stay focused on all aspects of the business, not just your growth trajectory: Don’t allow growth to distract you from the administrative aspects of running your business, including sales tax collection and filing.
'Guest Blog by David Muller
A great display is not only a work of art, a thematic rendering of a winter wonderland that evokes children's stories and mythical creatures, an extravaganza of locomotion – of marching soldiers and dancing bears, of rotating cityscapes and the to-and-fro of villagers descending snow-covered slopes – that, through a combination of lighting, paint and hidden wires, tells a story and attracts a crowd.
Mars Retail Group and Zalemark Holding Company, Inc. have announced completion of a jewelry licensing agreement enabling Zalemark to design, market and distribute a line of M&M’S Brand fashion jewelry. Currently under development, the collection may include earrings, bracelets, necklaces and rings incorporating the colorful fun of the iconic candy brand and the whimsical M&M’S Characters.
Back-to-school shopping has yet to overtake holiday shopping, but it’s working hard to make its mark in sales. According to a report by Cardlytics, mid-July through August is the second largest shopping season in the United States. This data was collected from in-store and online purchase data from 70 percent of U.S. households. The study found three specific trends in back-to-school shopping.
One of the worst things that can happen to online retailers is a transaction not going through because of something wrong on their end. If a customer can’t make a purchase because of a declined card, even though they have the funds to pay and the card is not fraudulent, it’s likely they’ll give up and the retailer will lose that sale. It’s a bigger issue than most merchants realize and can account for a substantial loss of sales every year.
Smaller merchants that sell globally tend to have this issue more than big-box retailers. They tend to use one bank for all sales, but if a transaction is declined, they have no fallback bank to try again. And usually it’s not the retailers’ fault, but the bank not allowing a transaction to go through for many different reasons.
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