Kipling North America, a division of VF Sportswear, Inc., has announced the launch of its Always On Collection with an interactive, pop-up experience in New York City's Grand Central Terminal on Wednesday, September 17th from 1 to 5pm and Thursday, September 18th from 1 to 7pm. Made with the weekday working to weekend brunching woman in mind, the Always On Collection, which launched on Kipling-USA.com, remains true to Kipling's lightweight and affordable sensibility, but places an emphasis on elevated style."Grand Central Terminal is an iconic, bustling space filled with women that are always on the go, which makes it the perfect backdrop for the launch of our Always On Collection. We're so excited to connect with our fans there and introducing Kipling to new ones," said Julie Dimperio, president of Kipling North America.
Read more: Kipling to Launch New Handbag Collection, Takeover Grand Central Terminal
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world. Presented in conjunction with Target, Hello Kitty Con was developed in celebration of Hello Kitty's 40th Anniversary and will take place at The Geffen Contemporary at MOCA (The Museum of Contemporary Art), Downtown Los Angeles October 30 – November 2. This milestone event will place Hello Kitty fans at the center of the ultimate interactive experience, inviting them to immerse themselves in a never-before-seen environment where the world of Hello Kitty is celebrated, explored and experienced. Tickets for Hello Kitty Con 2014 are available to purchase now at http://www.sanrio.com/hellokittycon-tickets/.
Read more: Sanrio Reveals Hello Kitty Con 2014 Details
Cole Haan, the American lifestyle footwear and accessories brand and retailer, has announced an exclusive release with MrPorter.com, a global retail destination for men's style. The assortment of six styles consists of the ZeroGrand Wing Ox and two silhouettes designed exclusively for the retailer, the new ZeroGrand Chukka and ZeroGrand Tassel Loafer."MrPorter is the most innovative online men's shop in the world. It only made sense to bring our most innovative product to them," remarked David Maddocks, Chief Marketing Officer at Cole Haan.
Read more: Cole Haan Unveils ZeroGrand shoes with MrPorter.com
Seiko Corporation of America, a subsidiary of Seiko Watch Corporation, announced the grand opening of its first Seiko boutique to enter the United States at 510 Madison Avenue in New York City. A celebration in honor of the announcement was recently held at 620 Loft & Garden in New York City, hosted by Seiko Watch Corporation President and CEO Shinji Hattori, and attended by over 150 industry influencers including Seiko's partner and Wimbledon champion, Novak Djokovic.
Read more: Seiko Opens First U.S. Boutique
Jockey International, Inc. announced a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.This multi–channel TV, print and digital campaign plays on the triple entendre of “Supporting Greatness”: literally, Jockey is greatness and has best–in–class products; emotionally, Jockey supports all great men in life; and functionally, Jockey’s features and benefits support great quality.
Read more: Jockey Unveils “Supporting Greatness” Campaign
Lane Bryant announced that American ready to wear designer Lela Rose will be creating a limited-edition line exclusively for the special-sized retailer. The collection is set to hit stores Summer 2015, and will be sold under the Lela Rose Exclusively for Lane Bryant label.
Lela Rose combines refined silhouettes with a modern whimsical twist using brilliant color and handcrafted details. She brings a fresh point of view to American fashion defining a new, modern lifestyle. Lela Rose will be the third designer collaboration for Lane Bryant joining the successful Sophie Theallet and Isabel Toledo collections.
Read more: Lane Bryant, Lela Rose Announce Collaboration
How to Successfully Brand and Promote Your Online Retail Business
August 13, 2014 - Branding your business online is the smartest way to edge out your competition. Before the web was such a populated platform, brick and mortar businesses knew that the way to promote their brand was to be available where the people were. Now, the people are online and successful branding requires a consideration and focus on marketing on the web.
According to the Local Consumer Review Survey, 85 percent of consumers hunt for businesses online. Additionally, you can get a leg up on other small businesses because as Business News Daily reports, only 63 percent of businesses carry an online presence and 25 percent simply do not show up in a basic search. The market is yours for the taking—read on to learn the tips and tricks for effective online marketing.
Read more: Branding and Promotion Online
August 11, 2014 - The first annual Taste of Winnipesaukee is being held on Sunday, August 24 at the iconic Wolfeboro Inn’s lakeside lawn from 4:00-7:00 PM and features New England’s first-ever Nano-Brewery Beer Contest. The Taste is a gourmet competition between restaurants and chefs from around the lake, and benefits local empowerment agency Real Action for International Need (RAIN).
Read more: The Taste of Winnipesaukee features New England’s First-Ever Nano-Brewery Contest
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