Beastmode Selfridges 4

 

MARSHAWN LYNCH’S BEASTMODE® TO LAUNCH POP-UP AT SELFRIDGES LONDON

 

October 9, 2018 - Beastmode, the fashion and lifestyle brand of Marshawn Lynch, and Selfridges will launch a pop-up shop in support of Marshawn’s big NFL football game on October 14th at Wembley Stadium.  

Marshawn Lynch is the starting running back for the Oakland Raiders, and is presently within the top 10 rushing leaders in the NFL as of this past weekend. This is Marshawn’s 12th season in the NFL, and he is considered one of the most popular and charismatic personalities in American sports. He’s also one of the only professional athletes in North America to have his own successful lifestyle brand, with three (3) retail stores (Oakland, Seattle, and the recently opened Las Vegas location), and an e-commerce platform located at: www.beastmodeonline.com. BeastMode was Marshawn’s nickname as a young boy growing up playing football in Oakland, CA. He was a star player for his alma matter, University of California, Berkeley (“Cal”), and went on to a magnificent professional career with the Buffalo Bills, Seattle Seahawks, and most recently the Oakland Raiders. Marshawn established BeastMode as an apparel and lifestyle brand while playing for the Seattle Seahawks, where he led them to two consecutive Superbowl appearances in 2013 and 2014 (winning in 2013).  

BeastMode is a brand featuring a mix of apparel and accessories, but also inclusive of training gloves, chocolate bars, sock, underwear, hats, and much more. BeastMode also has active licensing agreements with the NFL Players Association (NFLPA), Cal, and is the only brand to have a collaborative licensing arrangement in connection with the Oakland Raiders (whereby co-branded merchandise is produced and authorized by the NFL).   Marshawn arrives in London this coming weekend for the NFL’s UK opener against his former Seattle Seahawks team.

“I never could have dreamed a North Oakland kid like myself could have my own brand sittin’ right next to the big boys at a store as special as Selfridges. This game is very significant because fans from my current team and former team get a chance to support me” – Marshawn Lynch.

The BeastMode shop at Selfridges will be located on the 1st Floor and will be available from Friday October 12th. Prices start from £25.

 

About Beast Mode®

The Beast Mode assortment offers a full range of lifestyle and graphic-inspired apparel including tops, bottoms, hats, socks, underwear, bikes, training gear and other accessories catered to men, women, and kids. Beast Mode’s first flagship store, located at 811 Broadway, Oakland CA, opened in February of 2015, and has already become a “must visit” destination for locals and visitors alike. Beast Mode’s other stores are located in Seattle and Las Vegas. For more information, visit our online shop at: www.beastmodeonline.com.

About Selfridges

The business was founded by American entrepreneur Harry Gordon Selfridge in 1909 and is widely regarded as the first and best example of a modern department store. Harry Gordon Selfridge ran the store himself until he retired in 1940. After several ownerships the company was de-merged from the Sears Group in 1998 and floated on the London Stock Exchange. In 2003 the Weston family purchased Selfridges and under their ownership Selfridges has become the epitome of a global destination for fashion, luxury and extraordinary retail experiences. In June 2010 Selfridges was named Best Department Store in the World by IGDS and retained the title for an unprecedented three times consecutively. In May 2016, Selfridges won the inaugural award for the World’s Best Sustainability Campaign at the IGDS world summit for its long-term commitment campaign, Buying Better Inspiring Change which it launched earlier that year. At the IGDS World Department Store Forum in Toronto in 2017, Selfridges won the Best Department Store Campaign for its themed campaign EveryBODY dealing with the beauty and strength of the body beyond conventions. The store reclaimed the best department store title again in 2018. Selfridges has four stores; in London, Birmingham and Manchester (Trafford Centre, and Exchange Square) all celebrating exciting experiences and new product destination launches. Selfridges also operates an international website that delivers within the UK and to over 130 countries, trading in eight currencies.

Contact

Mitchell Grossbach, Beast Mode Apparel, LLC mitch@beastmodeonline.com

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