Save the Date BLE


Brand Licensing Europe, the leading licensing fair that will be held in London (Oct. 9-11) is approaching fast.

This year’s central theme of Food & Beverage Licensing is close to our heart and we have many exciting activities planned around it!


Tuesday 9th October, Happy Hour at the Chupa Chups booth L70

(5pm – 5.45pm):

Chupa Chups has reasons to celebrate. The brand turns sixty and has been licensed with success for twenty years. This calls for a celebration!

Come and join us for a drink and many fun surprises at the HAPPY HOUR in our booth.


Wednesday 10th October at the BLE Seminar Panel

“How to Build a Successful Food Licensing Programme”

(1.30pm – 2pm):

Don’t miss out on the expert panel lead by Beanstalk on “How to Build a Successful Food Licensing Programme”. Perfetti van Melle’s Christine Cool is joining Declan Hassett, Senior Brand Licensing Manager of Diageo as panellist, to focus on our food programmes and the mechanisms to secure quality and retail support.

“How to keep innovating with F&B brands in licensing”

(2.30pm – 3pm):

In a dedicated session to Perfetti van Melle’s licensing program “How to keep innovating with F&B brands in licensing”, Marta Ballesteros and Christine Cool will talk about the highlights and challenges in 20 years of lifestyle licensing with Chupa Chups, the recent diversification in F&B licensing and the brand expansion strategy.


Product Showcase

Look out for BLE’s Product Showcase area where the creativity and diversity of the show’s Brands & Lifestyle and Art, Design & Image exhibitors is displayed in a unique setting. Here you can see the 'one of a kind' star piece of Maya Hansen’s capsule collection with Chupa Chups, the stunning corset. 


We are looking forward to seeing YOU at the show!

PVM Licensing Division

Solution Providers
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