BLEThe new features include a gaming activation area and an expanded brands and lifestyle theater program.

Online registration for Brand Licensing Europe (BLE), the largest licensing event in Europe, kicked off June 19 at The 19th annual event of BLE will be held Oct. 10-12 in Olympia London, United Kingdom.

Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), at this year’s show, BLE will host several new visitor activations and exhibitors, including the new Gaming Activation Area, which will serve as an interactive space for demonstrations, competitions and highlight the potential of gaming at retail, from concept to store.

BLE will also feature an expanded Brands & Lifestyle Theatre Program to include more sessions during daily, as well as interactive performances and demonstrations each morning. There will also be a newly revamped Product Showcase.

“We are so excited to be rolling out these new initiatives for visitors to BLE in October,” BLE Brand Director Anna Knight said in a release. “Gaming is a huge untapped market – one we know our visitors will really benefit from discovering. And this year’s educational program is our most comprehensive yet – unmissable for both buyers and manufacturers whether new to, or already familiar with, the power of licensing in business.”

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