Thanksgiving is just around the corner and families everywhere are planning their turkey day meals. Pit Barrel Cooker Co. wants to make the holidays a lot easier with not only its cooker product, but also a variety of other cooking accessories, specifically its new turkey hangers.
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In a surprising turn this holiday shopping season, many stores are opting out of Black Friday altogether, even though it can be the biggest shopping day of the year for some retailers. But with Black Friday edging earlier and earlier every year – some on Thanksgiving evening, some even starting on Wednesday – it's rather refreshing to see so many stores shutting the door for the day. Plus, some retailers have actually noticed a decline in sales on Black Friday with forces like Cyber Monday on its tails. Some consumers want to skip the mad dash to the store and wait to see what e-commerce deals they can score a few days later. REI led the charge for closing on Black Friday, instead urging its customers to spend the day outside.
Foodstirs is a lifestyle culinary brand that is all about making meaningful experiences through cooking for families, adults and anyone who wants to enjoy that time while also using healthier, premium ingredients, according to one of its founders Sarah Michelle Gellar. RM sat down with Gellar at SheKnows Media's #BlogHerFood15 conference in Chicago to discuss Foodstirs, and her enthusiasm for her new venture was insanely contagious.
If you’re running any kind of business, odds are you rely on social media to create brand awareness, connect with customers and promote your products. While social media isn’t an exact science, there are some ways to help boost engagement and drive more business, no matter how successful or unsuccessful your social media presence currently is. RM spoke to Amanda Rettke of I Am Baker at SheKnows Media’s #BlogHerFood15 conference about her experience with social media, and also attended her Social Media Bootcamp panel, where she offered tips and tricks for better utilizing your Facebook and Instagram accounts.
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I attended #BlogHerFood15 this past weekend in Chicago. Presented by SheKnows Media, BlogHer is an organization that brings together women content creators across social media, video and photography platforms and blogging to facilitate networking and personal growth, which is what the events are all about - only in person. These events are made possible by the brands and sponsors that support BlogHer by bringing their products, prizes and connections to the blogging community.
We’re all guilty of it. We’ve all made that one online purchase we might regret later. Maybe it’s a pair of pants or shoes that might not actually fit. Or maybe we splurged on some designer sunglasses in a caffeine-fueled shopping binge and actually can’t afford them. Now, on top of the disappointment of an unsuccessful online shopping excursion, we have to pay return shipping fees to the retailer.
PayPal, however, is striving to change all that for many retailers – and just in time for the holiday shopping sprees. It has launched PayPal “Return Shipping on Us,” a service that refunds return shipping costs for customers who made purchases through PayPal.
If you’re still trying to come up with a last-minute costume for the parties or for the kids for Halloween this Saturday, it’s not too late! Here are some options for you to go all-out or keep it more casual.
Marketing to the Millennial Woman by Ann Arnoff Fishman is a guide that offers insight into the complicated (but actually not-so-complicated) minds of millennial women and how to garner their trust and support as customers. “They’re unlike any generation of women we’ve seen in the past 100 years, and there’s more than 40 million of them,” Fishman says. “If you understand what makes this generation unique, it will present opportunities for all retailers.”
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