Why You Need a Mobile Guerrilla Marketing Plan & How to Get Started

April 16, 2014 - Ninety percent of American adults have a mobile phone, according to a January Pew Internet Project study. Another survey from Nielsen found that of these mobile phone owners, more than 60 percent own smartphones. With this level of connectivity, business owners without a solid mobile marketing plan are missing out on a significant avenue to earn new customers and make more money.

Read more: Mobile Guerrilla Marketing - Why & How

April 15, 2014 - Did you know that May 4th is Star Wars Day? Well, on May 4th, MY M&M'S is unveiling "sweet" Star Wars-themed MY M&M'S chocolate candies and merchandise. Now, fans of either the dark or light side can join the chocolate - ahem - 'm'pire and display their allegiance with special blends of M&M'S with well-known Star Wars phrases and characters, like Darth Vader and Yoda. Available in a wide variety of packaging options, Star Wars MY M&M'S are an attractive party favor for celebrations on May 4, or to help celebrate any special occasion.

Read more: May the 4th Be With You

April 14, 2014 - Crumbs Bake Shop and BJ's Wholesale Club announced BJ's will be exclusively carrying an assortment of the bakery's sweet treats. All 201 club locations in 15 states will carry a variety of items including signature cupcakes, ice cream cupcakes, ice cream sheet cakes and Crumbnuts— a cross between a croissant and a donut. Until now, the delectable desserts were only available at Crumbs Bake Shops.

Read more: Crumbs Bake Shop Heading to BJ's

April 11, 2014 - Lego Systems, Inc. hosted the 'Build for Good' competition where Seattle's most innovative companies, including Amazon, Egencia, Expedia, HTC, Nordstrom, Xbox and Zulily, were invited to compete by building a Lego Mindstorms robot designed to improve everyday life on April 10. Shubham Banerjee, 12 year old inventor of Braigo, a Braille printer that anyone can build using a Lego Mindstorms set, inspired the challenge and was among the judges who awarded Nordstrom with top honors for creating a robot that made it easier to dispense medication.

Read more: Seattle Companies Battle in Lego Mindstorms Competition

April 10, 2014 - RadioShack today announced the opening of its latest custom concept store, located in Boston near the site of the company's first retail location, which opened in 1921. This bolder, brighter custom concept store celebrates RadioShack's founding history in Boston, along with its deep-rooted commitment to collaborating with consumers to uncover what is possible through technology.

Read more: RadioShack Returns to Boston Roots


April 9, 2014The Simpsons gets ready to take on the runway with all new fashion collaborations as Twentieth Century Fox Consumer Products and major fashion brands release unique new collections in 2014. Fox Consumer Products announces today global trendsetting brands Drop Dead, Uniqlo and Eleven Paris are the next partners to release 2014 collections with The Simpsons, joining Converse, Joyrich, A Bathing Ape and Threadless.

Read more: The Simpsons Hit The Runway

How Retailers Can Invest in Labor to Lower Costs and Improve Profits

Every once in a while you come across a simple idea that really forces you to stop and think…and then it makes you stop again and think some more.

For me that happened just the other day when I purchased and read a copy of Zeynep Ton’s new book entitled The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits.

Ms. Ton is an Associate Professor of Operations Management at MIT Sloan School of Management.  Over the past 10 years she’s conducted a vast amount of research focused on the critical role of store operations in retail supply chains and exploring how retailers can design and manage their operations in a way that satisfies employees, customers, and investors simultaneously.

Professor Ton’s simple, but powerful, idea is that retailers can invest heavily in store employees and simultaneously deliver lower prices, higher profits, and better customer service than their competitors.

Read the full story on the Retail Merchandiser blog.

April 4, 2014Lisa Marks Associates, Inc. (LMA), a full-service licensing and marketing agency, has announced that it has expanded licensing programs for Just Born Quality Confections and its Peeps, Hot Tamales, and Mike and Ike brands with key strategic partners and new products.

Read more: LMA Adds Key Partners to Just Born Licensing Programs

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